In The Future, Salesmen Will Disappear, Replaced By a New Individual Economy

 

Therefore, if ordinary people want to make money, they must solve problems for the market and meet the needs of the market. Just like in the first 30 years of reform and opening up, due to material shortages and people's limited consumption power, the demand for the market was more based on product functions.

At that time, the entire market was fragmented. Whether it was a manufacturer, a distribution channel, or a terminal merchant, as long as the source of the goods was able to obtain huge spreads through trade.

Then, the Internet and logistics have not yet been fully popularized. In a fragmented market, salespersons play a huge role.

Regardless of upstream manufacturers, brands, distributors, or distribution to terminal stores, salespersons are indispensable in the whole process to connect upstream and downstream.

With the popularization of the Internet and the upgrading of logistics, the value of business personnel is weakening.

Upstream manufacturers can establish connections with small B in B2B mode, and middlemen can generate transactions with consumers in B2C mode.

In the Internet era, although the value of salespersons has weakened, in some large transaction activities, salespersons are still needed to connect and connect with customers.

However, entering the era of industrial Internet, the entire business form will be completely subverted, and salesmen and middlemen will also completely disappear.

In the age of industrial Internet, all front-end services need to establish connections with users through the Internet to digitize users.

At the same time, it is also necessary to use the Internet of Things, cloud computing, big data, and data center to connect the entire back-end production, business management, and information in the business activities to form a visual number.

Because, in the age of the industrial Internet, all companies that want to develop need to collaborate with each other on the basis of digitalization and become the first part of the ecological chain.

Retailers can judge market demand based on user data, and transmit production and procurement data to upstream manufacturers through the ecological partner platform to achieve flexible and customized production, and adjust the supply structure according to market demand.

The upstream manufacturers can drive the logistics system according to the market demand according to the demand provided by the terminal, and then drive the logistics system directly to the retail store or directly to the consumer.

Only by acquiring users and market demand for production, marketing activities based on demand, and recommending to accurate users can the effect of the entire ecological chain be improved.

This shows that in the future, only by realizing digitalization and industrial Internet transformation can the phenomenon of overcapacity and market homogeneity be truly resolved.

In a fragmented market, business personnel are required to connect upstream and downstream.

In the digital age, you need to use data as a key element of the connection between enterprises.

Therefore, salesmen, self-employed, hypermarkets, e-commerce sellers, etc. will all disappear in the changing times of the times, replaced by supply chain platforms and new individuals.

In the future, although companies do not need business personnel, they will need sales personnel. However, this salesperson is not a shopping guide in a physical store, but has professional capabilities, service capabilities, and the ability to bring its own traffic.

Because, with the update and iteration of the market, traffic entrances, brand value, consumption scenarios, and shopping decisions are all developing and changing.

In the past, the largest traffic portals were entities and e-commerce. If upstream merchants wanted to achieve product sinking, they had to use salespersons to connect to the B-side and sell products.

Now, the largest traffic portal is no longer physical and e-commerce, but social media, short videos, live broadcasts, and communities.

In the new shopping scene, consumers no longer pay for brand premiums, and they will consume because of their favorite IP, favorite personality brand, and recognized values.

Then, when brand owners and business personnel lose value and the upstream supply chain wants to gain more liquidity, it must transform the traditional B2B and B2C models into S2B2C models.

Manufacturers and distributors are able to integrate upstream and downstream, create a current social retail platform, use supply chain advantages to empower current individuals, and provide support for products, services, supply chain, sales, storage and transportation, etc., with the help of big V , Anchors, self-media, content creators to create new business forms.

In the future, not only current individuals can take advantage of the trend and seize current opportunities to make money. Self-employed individuals, salespersons, and e-commerce sellers who want to develop can also transform themselves into current individuals through digital transformation based on the business logic of the industrial Internet.

 The so-called current individual is to provide consumers with three-dimensional value and real solutions based on scenes such as communities, live broadcasts, and short films. Finally, according to the positioning of the crowd, they will continue to output content and form a personal brand.

 So as long as a personal brand is established, customers can become fans, establish a strong relationship with them, achieve self-contained traffic and continuous monetization.

 In the process of digital transformation, middlemen, salesmen, and brand owners will all disappear, replaced by platforms and new individuals.